Wondering how to create a Facebook Page for your blog knowing that you really do need one? Follow our in-depth guide and learn how to create and manage an attractive and successful Facebook Page!
what facebook page for blog
Having a Facebook Page for your blog is a great promotional tool that brings results. If you follow these steps and create it in a way that brings more value and benefit to your readers, followers, target audience. Knowing that 1.59 billion people on average log onto Facebook daily, it really is a must-use marketing tool for your blog.
There are so many ways to start a blog! After researching how to start a blog, you landed on Facebook as your platform of choice. Continue reading to check out our in-depth guide for how to start a blog on Facebook and make money.
For example, posting personal pictures of your vacation on the same page where you post information about your business might create a disconnect in the minds of your followers. It also ensures that the content you're posting on your business page is relevant to your audience. Your personal vacation photos might not be relevant to your audience.
After you've created your Facebook page and filled out all of the important information, it's time to change your Facebook page URL. While this might sound like a complicated and daunting step, it's actually a simple process.
For example, if your Facebook page posts content about coffee, it would make sense for you to sell coffee mugs in your store. If you post about crafts and DIY projects, it would make sense to sell craft supplies and handmade items.
Brands will then pay you based on the value your Facebook page brings to them. The goal would be to create mutually beneficial partnerships with brands that also provide value to your audience and a healthy paycheck for you as an influencer.
This list is designed more to spark your inspiration than to overwhelm you with possibilities. Pick a select few types of content to publish so that your Facebook page still has a cohesive feel to your audience.
Publishing a blog post on Facebook only takes a few clicks, and overall it's a very simple process. From clicking "Create a Post" to clicking "Post," Facebook is a very simple platform to publish content on. You'll be able to start a blog on a Facebook page in no time at all.
Facebook is a great place to promote your Facebook business page or personal profile because it has such a large database of users. It provides a direct line to your audience, providing you with an opportunity to talk about your business, promote products, and grow your audience.
Other options for starting a blog, like launching your own website, have a much higher barrier to entry. Creating your own website entails choosing a domain name, finding hosting, designing the website, partnering with ad providers, and more.
On the other hand, when you are blogging directly on your website you have control over your keyword use and an influence on your SEO on Google and other platforms. With Facebook, you have no control of your SEO and how your page lands in the search results for other users on the platform.
When you blog directly to your Facebook page, one of the biggest drawbacks is that the platform isn't the best option for long-form content. While you can post up to 63,206 characters in a single Facebook post, overly lengthy posts can sometimes deter readers.
In addition to several options for monetization, starting a blog on Facebook offers bloggers a wide range of advantages and disadvantages. Whether you're a long-form blogger or a meme content creator, start a Facebook blog to diversify your income streams and make money through social media.
The action button at the top of your Page serves as your main call to action. You can link to your website, a special landing page or offer, or connect to business-specific services, such as online ordering for restaurants, and more.
Streams are customizable data feeds to show you what matters most all on one page. For example, you can see recently published posts from each platform so you can quickly jump in and reply to comments to drive engagement.
UNICEF also lets you create a Fundraiser straight from the Facebook page. The organization is known for creating powerful content to spread awareness and positive messages about current events. During the pandemic, for example, it created a video series to help individuals navigate hardship.
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Obviously, www.facebook.com/pages/CustomMadeShoes is much more searchable than www.facebook.com/pages/CustomMadeShoes/5478569871236, and your target audience will be able to find you more easily both on Facebook and search engines.
Use an influencer marketing platform to research and connect with influencers who would be willing to offer you guest posting opportunities and include the links to your Facebook content and custom tabs in their blog posts.
We encourage you to give Facebook page SEO optimization a try. Try the tactics outlined above, see which ones work best for your business, and make sure to let us know how much your traffic has increased!
Your employees have more credibility and authority with the Facebook algorithm than your brand page does. This is because they have more credibility and authority with their own followers and friends.
Facebook allows you to target certain audiences with specific updates -- be it gender, relationship or educational status, age, location, language, or interests, you can segment individual page posts by these criteria.
When you post new content to your Facebook Page, older posts get pushed farther down your Timeline. But sometimes, you might want a specific post to stay at the top of your page for longer -- even after you publish new updates.
To solve for this, Facebook offers the ability to "pin" one post at a time to the top of your page. You can use pinned posts as a way to promote things like new lead-gen offers, upcoming events, or important product announcements.
To pin a post, click on the drop-down arrow in the top-right corner of a post on your page, and click 'Pin to Top.' It will then appear at the top of your page, flagged with a little bookmark. Just keep in mind that you can only have one pinned post at any given time.
Speaking of monitoring the interactions your fans have with your page, don't forget about comments. You can monitor and respond to comments via the 'Notifications' tab at the very top of your page. While it may not be necessary to respond to every single comment you receive, you should definitely monitor the conversations happening there (especially to stay on top of potential social media crises.
There are a couple of ways to execute this step. You can use something like the social media reports tool in your HubSpot software, and you can dig into your Page's Insights, which allow you to track Facebook-specific engagement metrics. Here, you'll be able to analyze things like the demographics of your Page audience and, if you reach a certain threshold, the demographics of people engaging with your page and posts. As we mentioned earlier, the latter is especially helpful to modify your Facebook content strategy to publish more of what works, and less of what doesn't. You can access your Facebook Page Insights via the tab at the top of your page.
I tried to look for posts from the big time bloggers specifically about Facebook and how one could utilize it for their blog, and if it was even worth it. Well, I couldn't find any definite answers, so I figured I'd just do it myself, see what happens, and report my findings back here for you. That's kind of what I usually do on this blog.
Probably the most notable part of this data is that the traffic from Facebook included those with the most pageviews (3.25), the most average time spent on the site (05:14), and the lowest bounce rate (49.55%), and by a significant amount too. As time goes on, I expect my traffic to increase, and I'll make sure to keep a close eye on what happens and report back to you. So far, I'm fairly convinced. If not for the quantity of traffic, at least for the quality.
Your personal profile is basically your primary account, where you can interact with friends and family. You may wish to just use your personal profile to advance your blog (which many people do), but knowing that you're going to have to talk about whatever niche your blog is about from time to time, understand that this may end up annoying your friends and family who really just want to see pictures of you passed out in Vegas. For this reason, you may want to consider creating a Group or a Page for your blog, to keep things quasi-separate.
In order to convert people who head over to your Page into fans, you must use a landing page. Without it, new visitors will be taken straight to your wall, which is ugly and doesn't really tell people exactly what to do. They'll see all of these conversations going on, links and pictures everywhere and they'll probably end up leaving because they have no clue what to do, or what's in it for them to become a fan.
I could probably do more with the copy and the design, but after 3 versions of the landing page, this one seems to convert the best for me. Besides that, which of the two do you think converted more fans?
As mentioned in the video, you will need to insert a piece of code in the Static FBML application for your Page. My landing page is basically a large jpg file with all that text included, and only a snippet of html text at the bottom, so there wasn't much code required. I could probably make the landing page look a lot better, and I may even hire someone on Elance [Note: Elance is now Upwork] to do that for me for $50 or less. As you can see, I have not yet included an opt-in form for an email list, which is definitely something you should consider placing in there if you have one. I'm working on it ? 2ff7e9595c